An essential pleasure for many during the coronavirus pandemic is the wine, and for the most part, wineries and wine shops have been deemed essential businesses.
Even though the wine industry, and here we speak especially for smaller producers, has felt the economic strain—the wineries are more than eager to step up and help out victims hit far harder.
Independent businesses donating, multinational producers partnering with many celebrities and nonprofits everything in order to help and give the support the needy, vulnerable ones, the first reponders and so on.
All around the country, wineries are giving what they can, through straightforward donations, volunteer hours and food from their own farms.
Big players get to work
A Miami based drinking distributor named Southern Glazer’s Wine & Spirits started firing up initiatives to offer immediate financial support to hospitality employees that found themselves jobless over night and struggling to make the ends meet due to the lockdowns in the industry.
Another one spreading the love is E. & J. Gallo Winery, the Modesto, Calif, a wine juggernaut that announced a $300,000 pledge from its Barefoot brand to the Children of Restaurant Employees (CORE).
They provide assistance to the families that were hit hard as well as food and drinks for the ones diagnosed with this COVID-19 virus.
Ingenious actions from the West Coast wineries
In Sonoma the John Jordan Foundation teamed up with Sonoma Family Meal and pay local restaurants in order to help them keep their stoves hot and cooking meals for the community’s underserved;
They named the campaign “Restaurant Disaster Relief Fund”. Jordan came up with $150,000, with the goal of having the charity match that. The total of $300,000 would help keep open an estimated 20 kitchens and provide around 65,000 meals. The first two restaurant that benefited from this action were the Gerard’s Paella (of Wine Country movie fame) and the Girl & the Fig.
In Napa we see how Heitz Cellar paired with local relief groups like Abode Services and the Table, as well as the Salvation Army in order to donate their 500 pounds of Angus beef from the cattle it raises on 40 acres of its biodynamic farm. The meat will end on the tables of many families in need. The winery is also donating a percentage of its sales to restaurant employees impacted by COVID-19.
As vintner Mike Januik says: “At its core, wine is about community and bringing families together around the table”, the whole world is the table and we must protect it In order to be together again soon.