January 21, 2021

Rosé and Pink Moscato Trends in Australia 2018

This report briefly presents consumer behavior, taste preferences and the perspective approaching Rosé and Pink Moscato in Australia.

Because we always want to come up to you with the most up-to-date information, below we present you the results of a study conducted by the Wine Intelligence


Trends In Australia - 2018

  • Rose demand has been steadily rising in Australia over the last decade.
  • Over 50% of Rosé drinkers are aged 34 and under.
  • Pink Moscato passionate drinkers tend to be female 38% and aged under 25.
  • Pink Moscato is in the top of preferences when it comes to events and parties.
  • Compared with others types of wine Moscato is particularly associated with a wine that is both sweet and juicy.

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